Elvis returns to Hawaii from the Army and proceeds to shake things up with a bunch of girls, his flustered parents and the local tourism industry. Notwithstanding the King’s undying charisma, Blue Hawaii is a disappointing lark, especially since it contains no great songs and lacks a great female lead.
Perhaps most notably, Elvis invents the sales incentive trip at movie’s end, declaring to his pineapple mogul father than he’s going into business for himself. Selling what? Sales incentive trips to stateside companies. Given how such trips have become big business in the ensuing decades, that’s one more accomplishment we can ascribe to the King of Rock and Roll.
We never get tired of seeing Elvis, watching him perform and watching him kiss girls. Pity that his movies didn’t measure up to his talent.
Joan Blackman is adorable as his Hawaiian girlfriend, even if she’s no Ann-Margaret.
The Hawaiian natives who are his beach buddies and bandmates are also freshly appealing.
Par for the course with Elvis movies, the songs are disappointing. Only Can’t Help Falling In Love and the title track of Blue Hawaii strike a chord.